You already know the gap.
I close it.
You’ve seen it happen.
A book with everything going for it — strong concept, beautiful design, a sales team that believed in it — and still it didn’t find its readers. Not because the book wasn’t good. Because the author didn’t know how to show up for it.
That gap between what your team does and what your author does is real. It’s costing books their moment. And it lands on your team’s plate even when it shouldn’t.
That’s where I come in.
Who I am
I’m Steph Moon. I spent 15 years in traditional publishing at Chronicle Books, HarperCollins, Hardie Grant, and Scholastic , watching books succeed and fail from the inside. I know what your team is working with because I was on it.
Now I work independently alongside publishers to close the author marketing gap…without adding to your team’s workload.
Seven Questions Worth Asking About Every Book on Your List
If you’re nodding at more than three of these, we should talk.
These aren’t hypothetical questions.
They’re the ones your team is already asking behind closed doors.
Three Ways I Work With Publishers
Author Referrals
When your authors need more marketing support than your team has bandwidth to provide, send them to me. They get focused one-on-one strategy and platform development. Your team gets their time back. I work as an extension of your effort, not a replacement for it.
Author Education
Workshops and presentations for your author roster on platform building, marketing strategy, and what publishers actually need from them. The conversation your team doesn’t always have time to have, I have it for you.
In-house Consulting
Strategic support for your marketing team on author platform development, launch planning, and positioning. Useful when you need an outside perspective from someone who has sat where your team sits.
What publishers are reading…
The pieces I’d hand you first — written for people who work in publishing, not just people who write books.
→ [The Gap Nobody in Publishing Talks About]
The space between what publishers do and what authors do — and why it’s costing books their moment.
→ [What Happens Between Signing a Deal and Your Pub Date]
The three jobs running simultaneously that most authors only know about one of.
→ [What Publishers Actually Need From Authors]
What’s being said behind closed doors — and what it means for your list.
→ [The Author Platform Checklist]
What to look for before acquisition and what to build toward after.
If you want the ongoing conversation and not just the highlights, The FAQs is my newsletter for publishing professionals and authors who want the real inside story on book marketing and platform strategy.
No fluff. No generic advice. Just what actually works.
Let’s Talk
I work with a small number of publishers and publishing teams at a time. If the gap feels familiar and you want to talk about how I can help close it — for your authors or your team — I’d love to hear from you.
This isn’t a sales call. It’s a conversation between people who care about books finding their readers.
This page was made for the publishing professionals I meet at conferences and events — the ones who pick up the reference card, read the seven questions, and think: yes, exactly that. If that’s you, you’re in the right place.
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PRESS
Client Testimonials
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“Stephanie Moon is organized, creative, and tenacious, and it was a joy working with her. She’ll set you up with a roadmap to ensure publishing success.”
Aly Mostel, Senior Director of Marketing at Harper Collins
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"I asked Stephanie Moon to be a guest speaker for my course Personal Marketing for Authors, which is an MFA course at Emerson College. I knew Stephanie would deliver fantastic, actionable tips for writers to use in learning about how to market their work, and I was absolutely right. My students each semester find my video visit with Stephanie to be incredibly helpful and I really appreciated how specific Stephanie's advice is and how it's tailored to the students in the program that I teach. I would highly recommend her to anyone who wants to learn more about marketing for authors or how to market your own writing!"
Alaina Lavoie, affiliated faculty, Emerson College
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"Stephanie is a true expert in her field. Her presentation to our writing community was one of the best we've ever had because Stephanie was extremely knowledgeable, very engaging, and great at answering questions. I personally had so many Ah-hah! moments about content creation and left the presentation feeling inspired to hop on my owned channel and start connecting with my audience. 10/10 would recommend her and can't wait to have her back to speak again."
Rachel May, Co-founder and Book Coach
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"Stephanie was FANTASTIC at helping me launch my first novel. She did the research to identify my demographic, keywords, competitive angle, and laid out a game plan for me to get the word out."
C.S. Doemner, author of the "World Mystery Academy" series
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"Stephanie was a treat to have as a guest speaker at my mastermind retreat. Her presentation on marketing before you're published was clear and concise, with actionable steps for writers to take to start increasing their audience right away. She was knowledgeable and completely understood the roadblocks writers face and was able to be completely in tune with the group, anticipating their struggles and specific needs, especially around how to show up online when you're introverted, what to post, and the roadblocks that surround it. I'll absolutely be inviting her to more events in the future and highly recommend her!"
Tiffany Grimes, CEO, Burgeon Design and Editorial
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“Her marketing plan was perfectly tailored to my goals. She helped me to recognize what I had not yet considered and pushed me in ways that I needed to be stronger at presenting myself in ways and places that helps me to achieve my goals.”
Sonja Cherry-Paul, author of Antiracist Reading Revolution
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“We were able to replace low-reward, high-investment opportunities with higher-reward and low-investment strategies. A huge mental and time saver.”
Nik Sharma, author of Veg-table
This page was made for the publishing professionals I meet at conferences and events — the ones who pick up the reference card, read the seven questions, and think: yes, exactly that. If that’s you, you’re in the right place.