COOKBOOK
I help authors build the strategy and gain the confidence to sell more books.
The first half of the publishing process is researching and writing the book. Marketing and promotion are the second half of the process. Let me, help you, sell more books.
I give you the confidence and strategy to build your platform and effectively market yourself and your book to your community. Your publisher wants you to have an engaged audience and a platform to sell your books. Let me help you build this.
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Resources every author needs
Struggling to start showing up online as an author? The First 5 makes it easy.
You’ve probably thought:
“Where do I even start?”
“Do I really have to be on social media?”
“What if I do it wrong?”
Here’s the truth: showing up online doesn’t have to be scary. You just need your first five posts to break the ice — and I’ll walk you through every step.
📒 The First 5 Workbook (Google Doc)
A simple guide that shows you exactly how to create your first five social media posts. These prompts aren’t random — they’re designed for authors like you, who need to:
introduce yourself with confidence
start building community around your book
share value that makes people want to follow you
stop second-guessing and finally hit “post”
💬 A 30-Minute Strategy + Feedback Call with Me
This is where the magic happens. Once you’ve drafted your first posts, we’ll hop on a call. I’ll:
give your posts a second pair of expert eyes
provide direct feedback and concrete recommendations
answer your strategy questions (the more specific, the better the answers!)
help you feel confident that what you’re posting actually works
Calls must be booked within 30 days of this purchase.
👉 Normally, I charge $300 for an hour of my time. But with The First 5, you’re getting personalized strategy and feedback for just $99.
Why This Matters
You don’t need a perfect grid. You don’t need to post every day. You just need to start.
Your story deserves readers — but readers can’t find you if you don’t show up. This is the easiest, lowest-pressure way to build momentum.
By the end, you won’t just have 5 posts — you’ll have clarity, confidence, and a repeatable
Stop spending two hours a day googling “How to market my book” and then getting overwhelmed, and giving up.
It doesn’t have to be this way.
The step-by-step frameworks are yours in Breakout Builder.
Use the info when you need it.
This is the ultimate resource when you have that burning question about preorders.
When do I tell my audience about my book?
How do I even begin to figure out what I can offer as a preorder incentive?
Do I even need a preorder incentive?
How do I talk about my preordering my book without sounding like a broken record?
Finally Know What to Do (and When!) to Launch Your Book Like a Pro With The Author's Agenda
Stop staring blankly at your screen, wondering what you’re supposed to do to market your book that’s coming out in the next year. You've poured your heart and soul into writing it, and the thought of navigating the confusing world of book marketing – the timing, the "how-to," the sheer volume of it all – can feel utterly overwhelming. You're not alone.
Imagine having a clear, step-by-step plan that lays out exactly what you need to do in the entire year leading up to your book's release. No more guessing games. No more waking up in a cold sweat wondering if you're doing enough. The Author's Agenda is your secret weapon to cut through the noise and gain absolute clarity on your pre-launch activities.
Stop stressing about your marketing materials and if it’s it’s conveying exactly what you need. The goal of your marketing materials is to make it as EASY and CLEAR as possible for readers to know what your book is about and know that they need it.
Our Services
The Mini Momentum Call is a fast, focused 20-minute session designed to give you clear direction, industry-backed guidance, and a personalized plan you can implement immediately.
You bring one question. I bring 15+ years of publishing, marketing, publicity, and bookselling experience.
This call is perfect if you’re asking yourself things like:
What should go in the marketing section of my proposal?
What should I do differently for my second book so it performs better?
How do I get better brand partnerships as part of this launch?
How do I make sure my publisher sees me as a long-term author?
Why does my audience stop growing between books—and how do I fix that?
What do I do when book 2 has less publisher support than book 1?
What kind of content actually helps picture book authors grow?
What should I do FIRST: email list, Instagram, school visits, or partnerships?
How do I revive a backlist title without feeling repetitive?
You’ve got questions — about book marketing, publishing strategy, or audience growth — and you’re ready for real answers from someone who’s been inside the industry.
In this private 1-hour strategy call, we’ll focus on your top 2–3 questions so we can go deep and uncover practical next steps.
You’ll complete a short intake form before we meet, so we can skip the surface-level conversation and get straight to strategy.
By the end of our session, you’ll walk away with clarity, confidence, and a plan you can implement immediately.
PRESS
Think about how amazing it would feel if all of your book promotion and marketing was planned, organized and ready to go.
How would you feel knowing that you should share your website and your social handles with a stranger and she would understand exactly who you are and why she needs to read your next book?
WHAT I DO
I help you define why your voice and your book is needed in the marketplace, who your ideal reader is an ultimately create a strategy for you that will get your name and book out into the world.
Client Testimonials
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“Stephanie Moon is organized, creative, and tenacious, and it was a joy working with her. She’ll set you up with a roadmap to ensure publishing success.”
Aly Mostel, Senior Director of Marketing at Harper Collins
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"I asked Stephanie Moon to be a guest speaker for my course Personal Marketing for Authors, which is an MFA course at Emerson College. I knew Stephanie would deliver fantastic, actionable tips for writers to use in learning about how to market their work, and I was absolutely right. My students each semester find my video visit with Stephanie to be incredibly helpful and I really appreciated how specific Stephanie's advice is and how it's tailored to the students in the program that I teach. I would highly recommend her to anyone who wants to learn more about marketing for authors or how to market your own writing!"
Alaina Lavoie, affiliated faculty, Emerson College
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"Stephanie is a true expert in her field. Her presentation to our writing community was one of the best we've ever had because Stephanie was extremely knowledgeable, very engaging, and great at answering questions. I personally had so many Ah-hah! moments about content creation and left the presentation feeling inspired to hop on my owned channel and start connecting with my audience. 10/10 would recommend her and can't wait to have her back to speak again."
Rachel May, Co-founder and Book Coach
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"Stephanie was FANTASTIC at helping me launch my first novel. She did the research to identify my demographic, keywords, competitive angle, and laid out a game plan for me to get the word out."
C.S. Doemner, author of the "World Mystery Academy" series
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"Stephanie was a treat to have as a guest speaker at my mastermind retreat. Her presentation on marketing before you're published was clear and concise, with actionable steps for writers to take to start increasing their audience right away. She was knowledgeable and completely understood the roadblocks writers face and was able to be completely in tune with the group, anticipating their struggles and specific needs, especially around how to show up online when you're introverted, what to post, and the roadblocks that surround it. I'll absolutely be inviting her to more events in the future and highly recommend her!"
Tiffany Grimes, CEO, Burgeon Design and Editorial
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“Her marketing plan was perfectly tailored to my goals. She helped me to recognize what I had not yet considered and pushed me in ways that I needed to be stronger at presenting myself in ways and places that helps me to achieve my goals.”
Sonja Cherry-Paul, author of Antiracist Reading Revolution
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“We were able to replace low-reward, high-investment opportunities with higher-reward and low-investment strategies. A huge mental and time saver.”
Nik Sharma, author of Veg-table
MY MISSION
Steph Moon Co. envisions a publishing world where diverse voices are championed and understood, not just as seasonal trends but as essential contributors to the literary world.
We strive to be the go-to hub for genuine, informed, and innovative publishing and marketing strategies. We are building a future where every author feels seen, every publisher feels equipped, and every book finds its rightful reader.