So You Want to Write a Cookbook…
You’re in the right place.
Maybe you’ve been thinking about it for years.
Maybe someone handed you a bookmark at an event and something clicked.
Maybe you already have a deal and you’re trying to figure out what comes next.
Wherever you are in the process — the idea, the proposal, the manuscript, the launch — there’s a strategy that gets you further faster.
That’s what I do.
I’m Stephanie Moon. I spent 15 years inside publishing houses at Chronicle Books, HarperCollins, Hardie Grant, and Scholastic watching books succeed and fail and almost always the difference came down to one thing: whether the author had a platform, a marketing strategy and built relationships before pub date, not after.
Now I work with authors and food industry experts to build exactly that.
81% of Americans want to write a book
Only 2% do.
The gap between wanting to write a cookbook and actually writing one that gets published and read isn’t talent. It isn’t even time. It’s strategy. That’s the whole thing.
Start Here. Everything You Need to Know About Writing and Marketing a Cookbook
I’ve been writing about the cookbook publishing process for years. These are the pieces I’d hand you first — whether you’re dreaming, drafting, or already in a deal.
Want all of this in your inbox?
The FAQs is my newsletter for authors who want the real inside story on book marketing and platform building — no fluff, no generic advice, just what actually works.
Ready to talk about your cookbook?
The Cookbook Conversation is a focused call where we look at where you are right now — your idea, your platform, your timeline — and I tell you honestly what your next move should be. No pitch. No fluff. Just a real conversation between someone who knows publishing and someone who has something to say.
Use code 2PERCENT at checkout to book your Mini Momentum Call. You’ve already done the hardest part. You showed up.
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![Wear It Well by Allison Bornstein]()
Wear It Well by Allison Bornstein
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![Veg-table by Nik Sharma]()
Veg-table by Nik Sharma
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![Why Has Nobody Told Me This Before By Dr. Julie Smith]()
Why Has Nobody Told Me This Before By Dr. Julie Smith
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![Josephine by Patricia Hruby Powell and Pictures by Christian Robinson]()
Josephine by Patricia Hruby Powell and Pictures by Christian Robinson
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![The Vibrant Hong Kong Table by Christine Wong]()
The Vibrant Hong Kong Table by Christine Wong
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![Chili Crisp by James Park]()
Chili Crisp by James Park
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![The Heirloomist by Shana Novak]()
The Heirloomist by Shana Novak
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![The 5 Resets by Aditi Nerurkar]()
The 5 Resets by Aditi Nerurkar
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![Ice Cream Queen by Lokelani Alabanza]()
Ice Cream Queen by Lokelani Alabanza
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![Red Sands by Caroline Eden]()
Red Sands by Caroline Eden
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![Books Make Good Friends by Jane Mount]()
Books Make Good Friends by Jane Mount
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![Flora and the Flamingo by Molly Idle]()
Flora and the Flamingo by Molly Idle
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![Vietnamese by Uyen Luu]()
Vietnamese by Uyen Luu
PRESS
Our Services
The Mini Momentum Call is a fast, focused 20-minute session designed to give you clear direction, industry-backed guidance, and a personalized plan you can implement immediately.
You bring one question. I bring 15+ years of publishing, marketing, publicity, and bookselling experience.
This call is perfect if you’re asking yourself things like:
What should go in the marketing section of my proposal?
What should I do differently for my second book so it performs better?
How do I get better brand partnerships as part of this launch?
How do I make sure my publisher sees me as a long-term author?
Why does my audience stop growing between books—and how do I fix that?
What do I do when book 2 has less publisher support than book 1?
What kind of content actually helps picture book authors grow?
What should I do FIRST: email list, Instagram, school visits, or partnerships?
How do I revive a backlist title without feeling repetitive?
You’ve got questions — about book marketing, publishing strategy, or audience growth — and you’re ready for real answers from someone who’s been inside the industry.
In this private 1-hour strategy call, we’ll focus on your top 2–3 questions so we can go deep and uncover practical next steps.
You’ll complete a short intake form before we meet, so we can skip the surface-level conversation and get straight to strategy.
By the end of our session, you’ll walk away with clarity, confidence, and a plan you can implement immediately.
Client Testimonials
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“Stephanie Moon is organized, creative, and tenacious, and it was a joy working with her. She’ll set you up with a roadmap to ensure publishing success.”
Aly Mostel, Senior Director of Marketing at Harper Collins
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"I asked Stephanie Moon to be a guest speaker for my course Personal Marketing for Authors, which is an MFA course at Emerson College. I knew Stephanie would deliver fantastic, actionable tips for writers to use in learning about how to market their work, and I was absolutely right. My students each semester find my video visit with Stephanie to be incredibly helpful and I really appreciated how specific Stephanie's advice is and how it's tailored to the students in the program that I teach. I would highly recommend her to anyone who wants to learn more about marketing for authors or how to market your own writing!"
Alaina Lavoie, affiliated faculty, Emerson College
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"Stephanie is a true expert in her field. Her presentation to our writing community was one of the best we've ever had because Stephanie was extremely knowledgeable, very engaging, and great at answering questions. I personally had so many Ah-hah! moments about content creation and left the presentation feeling inspired to hop on my owned channel and start connecting with my audience. 10/10 would recommend her and can't wait to have her back to speak again."
Rachel May, Co-founder and Book Coach
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"Stephanie was FANTASTIC at helping me launch my first novel. She did the research to identify my demographic, keywords, competitive angle, and laid out a game plan for me to get the word out."
C.S. Doemner, author of the "World Mystery Academy" series
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"Stephanie was a treat to have as a guest speaker at my mastermind retreat. Her presentation on marketing before you're published was clear and concise, with actionable steps for writers to take to start increasing their audience right away. She was knowledgeable and completely understood the roadblocks writers face and was able to be completely in tune with the group, anticipating their struggles and specific needs, especially around how to show up online when you're introverted, what to post, and the roadblocks that surround it. I'll absolutely be inviting her to more events in the future and highly recommend her!"
Tiffany Grimes, CEO, Burgeon Design and Editorial
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“Her marketing plan was perfectly tailored to my goals. She helped me to recognize what I had not yet considered and pushed me in ways that I needed to be stronger at presenting myself in ways and places that helps me to achieve my goals.”
Sonja Cherry-Paul, author of Antiracist Reading Revolution
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“We were able to replace low-reward, high-investment opportunities with higher-reward and low-investment strategies. A huge mental and time saver.”
Nik Sharma, author of Veg-table
