There are 3 main reasons why brand collaboration and partnerships can help you generate more preorders for your book, especially if you are going the traditional publishing route with a publisher.

As an author, shiny object syndrome can come in so many different forms. Are you distracted by creating the perfect office before you start writing your next book? Are you distracted by doing endless amounts of research on your non-fiction book but haven’t written even an outline of your book for your agent? Or maybe, you are trying every marketing strategy under the sun to only find that none of them are working.

Your author brand is what you want to be known for, how you’re different from every other author out there. It’s how you would describe yourself at a professional networking event.