Your author brand is what you want to be known for, how you’re different from every other author out there. It’s how you would describe yourself at a professional networking event.

When I worked in the marketing and publicity department of traditional publishers, I was surprised by just how many books each publisher worked on each season. For example, I was the Marketing & Publicity Manager at one well-known publisher for one industry vertical. What this means is that I was the only person working on books in this particular industry. I was doing both marketing and publicity for 30-40 titles a season which means that’s 60-80 titles a year.